From Olive Green to Rust, each S-Town hoodie color tells a part of the story. Dive into the design, materials, and styling tips for the Premium Hoodie.
Most hoodies are just hoodies. But the S-Town Premium Hoodie? It’s a piece of the story. Each color option ties back to the world John B. McLemore built in Woodstock, Alabama - from the rusty red of the old barn to the deep green of the hedge maze. It’s fan-merch that actually means something.
The design team spent months pulling palette references from the podcast’s most iconic moments. The earthy tones aren’t random; they mirror the landscape of Shorter, Alabama. The front features the S-Town logo in a subtle deboss print, while the back has an archival map of the town’s grid. Every color tells a different part of the story:
This hoodie isn’t flimsy. Made from 80% cotton and 20% polyester, the 320gsm fleece is brushed on the inside for that soft, lived-in feel from day one. Double-stitched seams, ribbed cuffs, and a kangaroo pocket that actually holds your phone without sagging. It’s built to survive multiple Alabama summers (and winters).
We tested this on real fans. The fit is regular - not too baggy, not too slim. If you’re between sizes, go up for a more relaxed look or down for a fitted silhouette. The men’s sizes run true; the women in our test group preferred sizing down one. Check the size chart on the product page for exact measurements.
Q: How many colors does the S-Town Premium Hoodie come in? A: Currently four: Black, Heather Grey, Olive Green, and Rust. We rotate limited-edition colors twice a year.
Q: Is the hoodie pre-shrunk? A: Yes. The cotton-poly blend minimizes shrinkage, but we still recommend washing cold and tumble drying low.
Q: Can I return if the color looks different on screen? A: Absolutely. We offer free returns within 30 days. But we’ve calibrated the product photos to be as true-to-life as possible.
Q: Does the S-Town logo fade after washing? A: The logo is screen-printed with high-density ink. With proper care, it should last as long as the hoodie.
Q: When will you release more colors? A: Watch the official S-Town store and our social channels. Next drop is expected around late 2026.
If you're looking for something that connects you to the story and feels great to wear, the S-Town Premium Hoodie is a solid choice. Explore the full collection to find your fit. - -
Ready to grab yours? Check out the S-Town Premium Hoodie in the store.
Related: S-Town's hoodie collection
Bring a bit of Woodstock to your 9-to-5 with work-friendly S-Town merch. From subtle hoodies to desk...
ApparelGear up for college with S-Town campus essentials. Our guide covers hoodies, tees, and accessories t...
ApparelPlan the perfect S-Town listening session with comfortable hoodies, ceramic mugs, and subtle accesso...
Official merchandise — premium quality, designed for the community.
